Promote my land

How the full land promotion route works

For sites we believe can be promoted through to planning permission. There is no upfront cost to the landowner: we carry the planning and promotion costs. An agreed success fee is payable only following a successful disposal with planning permission. The percentage, calculation basis, deductible promotion costs and payment trigger will be set out clearly in the individual promotion agreement.

1. 1. Site enters the funnel

   A landowner enters an address or postcode, or draws the field boundary on the map. Nothing is paid at this point.

2. 2. Automated planning assessment

   Logical Planning checks the local plan, allocations, settlement boundary, planning history, five-year housing land supply, constraints, nearby permissions and brownfield, Grey Belt or Green Belt status.

3. 3. Qualification

   Sites scoring well against those tests are flagged for review by our team. Sites that do not qualify still keep their report and can be monitored for local plan changes.

4. 4. Promotion agreement

   For selected sites we offer a promotion agreement with no upfront cost. Promotion and planning costs are carried by us and recovered on sale.

5. 5. Planning permission and sale

   We promote the site through the local plan or a planning application, then take it to market. Our success fee of 10–15% of the sale value is paid only on completion.

Promotion is offered to selected landowners only, and any agreement is subject to contract. See how this differs from our subscriptions.